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Plan your campaign goal
Setting specific goals and objectives helps measure progress and results.
Your United Way Campaign Representative can help you:
Assess your campaign's strengths and opportunities
Analyze results of past years
Set strong goals and objectives to make your campaign the most successful yet!
Sample goals:
X% increase in participation, or X% total participation
X% increase in dollars raised, or a goal of raising at least $XX,XXX
X number of volunteers or volunteer hours
Tools to make your campaign engaging
Download these tools to engage your employees during your campaign:
Campaign Best Practices Campaign Worksheet Making an Ask Engaging with Labor and Union Employees Campaign Event Ideas

Our Engagement Menu includes non-fundraising activities that you can use year-round to educate and engage employees around critical needs in the Twin Cities and the work of United Way. You can also learn about our three Giving Communities and share the flyers with interested employees or groups.

Employee Engagement Menu Emerging Leaders Booklet Women United Booklet Arise Project Booklet
Interactive Activities
Use these Interactive Activities to educate employees about current community needs and the work of United Way.
Making Choices
Making Choices - Instructions Making Choices - PowerPoint Making Choices - Game Sheet

You Be the Grant Maker
You Be the Grant Maker Grant Maker Scoring Rubric Sample Proposal #1 Sample Proposal #2 Sample Proposal #3

GTCUW Jeopardy
GTCUW Jeopardy

Who Wants to Be a Millionaire -- United Way trivia game
Millionaire Presenter Instructions Millionaire Game

Community Fact Sheet -- Use this 2018 fact sheet to create your own trivia game or add to an email or powerpoint for your campaign.

GTCUW Community Fact Sheet 2018
Gifts and pledges
There are several online giving options available. Please check with United Way to determine what's best for your company.
If some of your employees do not have internet access at work, feel free to use Paper Pledge Forms. You can download and print our pledge form here.
Printable Pledge Form

Materials and Downloads
Download materials below to promote your campaign and educate employees.

Campaign BrochureCampaign Posters - SmallCampaign Posters - Large2019 GTCUW Community ReportCampaign Table TentCampaign PowerPoint TemplateYour Dollar's Impact

Video: Share United Way's annual video or others focused on the amazing work being done in partnership with local nonprofits. Check out our video library
Success Stories – Sharing success stories with your staff is a great way to inform them about how their efforts are making a life-changing impact.Check out our success stories
Customizable Emails and Images
Below you will find customizable campaign emails you can send to your employees. You may also choose to create your own campaign emails and add our email banner image (download below).
Sample Campaign Kick-Off Email Sample Impact Stories and Ask Email Sample Volunteer Opportunities Email Sample Thank You and Campaign Wrap-Up Email
Email Banner 1 - Large Email Banner 1 - Small Email Banner 2 - Large Email Banner 2 - Small

Feel free to use these United Way logos and images when creating your own campaign materials.
Together We Thrive Lockup Logo (.ai)Together We Thrive Lockup Logo (.png)United Way Local Logo (.eps)United Way Local Logo (.jpg)United Way Local Logo (.png) GTCUW Image 1(.jpg)GTCUW Image 2(.jpg)GTCUW Image 3(.jpg)GTCUW Image 4(.jpg)GTCUW Image 5(.jpg)GTCUW Image 6(.jpg)GTCUW Image 7(.jpg)GTCUW Image 8(.jpg)
Volunteer projects
Contact Volunteer United or call 612-340-7440. Our staff will match your employee groups to volunteer projects with our community partners across the nine-county metro area. When you work with Volunteer United, you can:
Search for a project, contact the agency, and recruit volunteers.
Get help with determining the right project for your company
Think about whether an on-site or off-site project would work better for your employees, time and budget—or do both!
2019 Volunteer United Calendar
Promote your Campaign through Social Media
Share your campaign moments on social media using this toolkit as a guide.
Social Media Toolkit

Saying thanks
Thanking your colleagues for their donations is one of the most important steps in the campaign. Say "thank you" and say it often!
Incorporate a thank you at a staff meeting or at common venues throughout your company.
Share results with employees, including total amount raised, participation percentages and volunteer hours to recognize everyone who participated.
Use our downloadable thank you poster below to show appreciation to your employees.
Give a special thank you to any volunteers who helped make your campaign a success. Our customizable certificates of appreciation are a great way to thank these people.
Thank You Poster - SmallThank You Poster - Large Sample Thank You and Campaign Wrap-Up Email Editable Certificate of Appreciation
Finalizing donations
Follow the steps on this checklist to submit your campaign donations to United Way.
Remittance ChecklistKey Remittance Dates
Consider an Organizational Gift to United Way. Have an authorized representative fill out this corporate pledge form and return it to United Way.
Organizational Gift Form

The Twin Cities are known as one of the best places to live in the country. But, that’s not true for everyone. Today in our community:

1 in 4 people cannot afford their basic needs.
150,000 children and seniors face hunger.
In the last 3 years, homelessness has grown 9%.
By 2024, nearly 400,000 jobs will go unfilled due to skilled labor shortages.
34% of kids under 6 experience poverty and aren’t ready for school.

We are on a mission to create a community of opportunity where all people thrive. Your gift builds the foundation for a brighter future by supporting household stability, educational success, and economic opportunity. Thank you for joining us!

Technical difficulties? Please contact campaign@gtcuw.org.

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Welcome!

New Campaign [sub] Site

Congratulations! You’ve raised your hand to run your workplace giving campaign. That makes YOU an unstoppable community changemaker. We’re thrilled you’re here! Together, we'll create a community of opportunity where all people thrive. Let’s get started!

Plan your campaign goal

Tools to make your campaign engaging

Interactive Activities

Gifts and pledges

Materials and Downloads

Customizable Emails and Images

Volunteer projects

Promote your Campaign through Social Media

Saying thanks

Finalizing donations

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